LEGO Play Unstoppable

An integrated campaign centered around findings that girls feel intense pressure to be perfect and believe adults give boys more recognition for their creative work. We encouraged girls to dive into all of their passions (whether they aligned with gendered expectations or not), to embrace their creativity, and to express themselves without restraint. 

 

We partnered with former professional soccer player, Megan Rapinoe and other influential women across different industries to help get our message across, topping it off with an experiential event for consumers.